My Work

•

My Work •

During my time as the Social Media Influencer Marketing Intern at Nature Nate's Honey, I had the opportunity to work on many campaigns and fun projects. Below, I have included examples of a few Instagram campaign elements on two separate projects.

*Concepts and copy were created by me. I received assistance for graphic design elements.

*Hypothetical Product Launch

Nature Nate’s Dressing Social Media Campaign

Our first major project at Nature Nate's was a Shark Tank product pitch. Here are two examples of Instagram grid posts for the fictional launch of Nature Nate's salad dressing. One post focuses on engagement and building hype for a new product release through a giveaway. The second post focuses on including humor and relevance to promote our new product line.

Instagram post promoting Nature Nate's new salad dressings: Honey Balsamic, Honey Mustard with a top hat on the Mustard bottle, and Hot Honey Ranch, with an ornate background and a humorous call to dress up. *Work by Estelle Gordon
Social media post with an orange background featuring three brown condiment bottles, each with a white question mark. Text at the top reads, 'Get ready to shake things up,' encouraging guesses for the mystery bottles in a giveaway promotion.

*Hypothetical Regional Campaign

Nature Nate’s Household Penetration Campaign

Our second major project at Nature Nate's was a regional marketing campaign focused on the Southeast United States. Here is an example of Instagram grid posts and story posts for product promotion in Charlotte, North Carolina. One challenge was to not exclude our national following by adding location-specific grid posts. To get around this hurdle, we partnered with local restaurants, utilized temporary posting functions, and geo-targeted Meta Ads.

A promotional image for Link & Pin restaurant featuring honey chicken, waffles, a cocktail with lime and mint, and a bottle of raw honey.
A bottle of Nate's honey, shaped like a honey jar with a crown on top, against a red background. The label indicates it is 100% pure raw and unfiltered honey.